Let's be real. There is too much information for people to deal with. Every day a lot of people who could buy from you look through a lot of posts to find something that interests them. Video stands out. It's colorful fun and yes it's easy to get. Research shows that our brains can process images 60 000 times faster than words. Video is the hook that will keep people from scrolling past your message.
Think about sites like Twitter and Facebook. Facebook videos reach 135% more people naturally than photos. We like short videos which is why TikTok was made. You need to pay attention to these numbers if you want your business to stand out in Conroe's crowded market.
But there's more to it than that. Videos not only grab people's attention but they also keep it. A good video can keep someone watching until the end but traditional blogs or static content might lose a viewer in seconds. This means they are more likely to get what you are saying which is half the battle won.
It's time for a good story. People like it. Video is a great way to tell stories which is the most important part of marketing. It's not just what you say it's also how you say it. You can make a story arc with video that is both fun and easy to understand.
Don't forget that your business is about more than just making money it's also about making connections. Video is a great way to show off your brand's personality which helps you connect with your audience on an emotional level. People are more likely to believe you if they think they know you. And what about faith? That's not just a nice thing to have it's something you need.
The people who work at Conroe's Incredible Pizza Company in Conroe are a great example of this. They use video to give people a tour of their family fun center. The videos show the fun the laughter and the friendly staff which not only informs viewers but also gets them emotionally hooked.
Let's talk about how to make your website show up higher in search engines. Those three letters could mean the difference between your business doing well and staying hidden. Video is good for search engines. Why? Because your audience likes to watch videos. Google rewards content that people like.
Adding videos to your website keeps visitors on your pages longer which is very important for how high your pages rank. This is a great tip Moovly says that your website is 53 times more likely to show up on Google's first page if it has video. Not too bad is it?
You might want to think about using SEO video techniques like improving your titles descriptions and tags. These can make it easier for people to find your video. Also you could put videos in blog posts or on landing pages to keep people interested for longer. This makes people spend more time on your page which tells search engines that your content is good.
People are social. Before we make a choice we like to hear what other people think. Video is the best kind of marketing and social proof is the best kind of marketing. Videos show things like testimonials unboxing experiences and behind the scenes footage that text alone can't.
You might want to ask real customers to make videos of their experiences. Quotes that include real people and feelings are always more reliable than quotes that only have text. Businesses in Conroe can gain customers' trust right away by showing them pictures of happy customers.
Owen's Italian Restaurant for instance is right here in Conroe. They've used this to their advantage by asking people to make short videos of their meals. This not only gives real information but it also shows people what it's like to eat there.
You want conversions in the end. And you know what? Video content makes a lot more people buy things. HubSpot says that 72% of customers would rather watch a video than read about a product or service. The more interesting videos you make the more likely it is that someone who is interested will buy something from you.
Videos let people see your product or service in action which is something to think about. They can see how useful it is and picture themselves using it. It works well to convince people without being too pushy like direct sales pitches.
If you own a service based business in Conroe make videos that show how your services work. If you own a store show off your best selling items in use. This not only gets people's attention but it also makes them want to buy.
Eyeview Digital has an interesting statistic that shows video can increase conversion rates by up to 80%. That number is hard to ignore. You can change your video in a lot of ways on sites like Vimeo and Brightcove. This can help you make it fit with different parts of the buyer's journey.
Adding video may seem hard at first but the benefits—like more engagement trust or conversions—are well worth the work. So you might want to make videos like short ones for Instagram stories or a whole YouTube channel. You owe it to your business and the people in Conroe.
Lastly don't just think of video as an extra. Make it a central part of your plan. Your business story your products and your team all have visual and emotional parts that want to connect with your audience. Give them the stage they deserve right now.
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