First and foremost more and more people are making choices that are better for the environment. People want to know that the businesses they give money to care about the environment. More than 65% of people want to buy from companies that are good for the environment according to a study in the Harvard Business Review . This number goes up every year (source https://hbr.org/2019/11/the-elusive-green-consumer). If your business doesn't show that it cares about the environment your competitors who do will probably beat you.
It's not enough to just put a "green" label on your products or services. It's about actually using methods that don't hurt the environment as much. It might mean using less plastic or materials that come from places close by. It has to be real though because people can tell when it's not.
Hey other business owners in Conroe! As 2024 gets closer I've been thinking a lot about where our businesses need to go to keep doing well. One thing is for sure eco friendly strategies are no longer just words that people use to sound smart. They are very important. Does it seem like a big job that might even be scary? You are not the only one. But let's take a closer look at it to see why this might be the best thing you do all year.
First and foremost more and more people are making choices that are better for the environment. People want to know that the businesses they give money to care about the environment. More than 65% of people want to buy from companies that are good for the environment according to a study in the Harvard Business Review . This number goes up every year (source https://hbr.org/2019/11/the-elusive-green-consumer). If your business doesn't show that it cares about the environment your competitors who do will probably beat you.
To be honest everyone is talking about how to be eco friendly and last. But not everyone is doing it the right way. You can't just have a cool marketing campaign you have to be real. People will trust you if your business really cares about the environment. People don't just buy what you sell they also believe in what you stand for.
We also need to remember to work together. Businesses in Conroe that work with local environmental groups or do things that are good for the environment in the community often get more customers more chances to network and more support from the community. It's like a business card that says "We're interested and ready to work."
Hey other business owners in Conroe! As 2024 gets closer I've been thinking a lot about where our businesses need to go to keep doing well. One thing is for sure eco friendly strategies are no longer just words that people use to sound smart. They are very important. Does it seem like a big job that might even be scary? You are not the only one. But let's take a closer look at it to see why this might be the best thing you do all year.
First and foremost more and more people are making choices that are better for the environment. People want to know that the businesses they give money to care about the environment. More than 65% of people want to buy from companies that are good for the environment according to a study in the Harvard Business Review . This number goes up every year (source https://hbr.org/2019/11/the-elusive-green-consumer). If your business doesn't show that it cares about the environment your competitors who do will probably beat you.
We often think about the customer side of things but what about your team? More and more workers want to work for companies that share their values. The environment is at the top of that list. Employees are often happier and stay with a company longer if it cares about the environment. If you believe in what your company is doing it makes sense that you work for more than just a paycheck.
Giving workers the chance to work on projects that are good for the environment or encouraging them to do things at work that are good for the environment can make them happier and more productive. Also it makes your business more appealing to people who want to work for a company that shares their values.
If you own a business in Conroe and want to be eco friendly you need to do what's best for your business's future as well as what's good for the environment. Yes it might cost time and money but the moral and financial benefits are worth it.
As 2024 begins you might want to think about how your business can be better for the environment. How can we help the environment and still stay competitive and important in a market that changes quickly? These aren't just things to think about for next year they're the keys to a successful future in business. Let's work together to make it happen.
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