Award-Winning Content Writing for SEO and Brand Distinction Techniques

Talk to your audience in a way that makes sense to them.

Knowing your audience is the first important step. People often forget this even though it seems clear. Instead of guessing who reads your content get real information. Some of the best tools for this are Google Analytics social media insights and feedback from customers. Google Analytics is a great place to start. You need to know what their problems are not just how old they are or where they live. What do they think about when they go to bed?

Speak to them in their own language. If a guide is too technical it won't interest a casual reader. If it's too simple it won't interest a technical audience. It's all about getting the right amount. Have a cup of coffee with your reader and talk. You're not just giving someone information you're talking to them. Talk to them in their language use their tone and be honest.

Your writing should make the reader feel something with every word. That means you shouldn't use jargon unless the people you're talking to are very familiar with it. Your writing should sound like a friendly conversation not a lecture.

Put quality ahead of quantity

It's not always easy to write like a person. More articles mean more people will see you right? Not all the time. When it comes to content quality always wins. Ten short useless articles won't do as much for your brand as one well researched article.

Make sure that what you write is not only helpful but also fun to read. People should want to stay on your site and maybe even click on other parts of it. HubSpot says that longer content usually does better in search results. So make your readers think about something.

Make sure you look into each piece a lot. Make sure your information is up to date use trustworthy sources and back up your claims with data. Not only is it good practice to link to sites with a lot of authority it also builds trust. For instance quoting a study from the Pew Research Center can make you seem much more honest.

Don't just optimize for the sake of it do it with a goal in mind.

It's not about putting keywords in every part of your writing. It's about using keywords in a way that makes sense. It's important to find the right keywords but they should fit in with the content without any trouble. We don't give Google's algorithms enough credit they are smarter than we think. Putting too many keywords in them to try to trick them often backfires.

Start with a goal. What does your reader want? If you know what people want you can choose the right keywords. Use tools like Google Keyword Planner to find out what people in your niche are looking for.

Don't forget that SEO is also about how people feel. Keywords are important but so are pages that load quickly designs that work well on mobile devices and a clean look. According to this article from Moz SEO is just as much about people as it is about search engines.

Make sure your headlines are both clear and interesting.

Headlines are very important. People often decide whether or not to read your article based on the first thing they see. A good headline is short and gets right to the point but it also makes people want to read more.

This is where you should test things out. You can use A/B testing tools like Optimizely to test out different headlines and find the ones that work best. The goal is to strike a balance between being clear and being interested. Your headline should promise something useful without giving too much away.

Keep SEO in mind. Your headlines should be interesting but they should also include keywords. But they still need to sound like they belong. Make sure your headline answers a question or talks about a problem. Adding numbers and facts to your headlines might also get more people to read what you write.

Get people involved and make a community

The last piece of the puzzle is engagement. Building a community around your content can have a big impact on how well your brand does. People want to talk when they read good content. It doesn't just sit there like a painting that doesn't move.

First ask for feedback. At the end of your articles ask questions or give prompts that will make people want to answer. Using sites like Disqus can help your site's comments by getting people talking and bringing people together.

You can also get people involved by using social media. Don't just post your stuff on Twitter LinkedIn and Facebook get involved. Be yourself respond to comments and join in on conversations that are related to your content. You can manage your social media accounts better with tools like Hootsuite.

Don't forget that engagement isn't just about talking to people directly it's also about giving them something of value that makes them want to come back. Send your audience newsletters give them access to a members only area or make content just for them to make them feel special and involved.

Only a few people can write content that wins awards. To do this you need to know your audience put quality first optimize wisely write clear headlines and encourage people to get involved in your community. It doesn't just bring in visitors it also builds loyalty when done right. If you keep these tips in mind when you write your content will probably not only do well but do even better.