In the spring everything looks new and fresh. It's all about the bright colors the flowers in bloom and the sweet promise of warmer weather. So why not let your website reflect that? You might want to add seasonal things to your site.
Change the colors in your home to fit the mood of the season. Using earthy colors and pastels can give your site's interface a new look. Not only do these colors look nice but they also make people feel better and more at ease. Adobe Color's Spring Palette Suggestions can help you choose a set of colors that go well together.
With the weather getting warmer people will probably spend more time outside. They will use their phones to shop and look around while they are out and about. It's not just a nice thing to do to make sure your site works well on mobile devices it's also necessary.
Responsive design changes the layout and features of a website depending on the size and orientation of the screen. This makes it simple for people to use on a variety of devices. Google says that responsive design is important for better search engine optimization (SEO). Setting the future of research into digital and social media marketing ... can help you get detailed feedback on how fast your site is and how to make it faster.
It's only right to make your website more interactive in the spring when people are more active and involved. Tools for real time engagement can make a visit more interactive instead of passive.
Tools like Zendesk Chat can help people right away. This real time interaction can make customers happier and keep them on your site longer. Immediate interaction often leads to quicker answers and more participation.
Spring is a great time to refresh the content and SEO strategy on your website. Content that is up to date and useful not only draws people in but also keeps them interested.
Write blog posts that are in line with what people are interested in this time of year. Some examples of this are "Spring Cleaning for Your Business" or "Eco Friendly Practices." Adding new useful content makes people want to come back and share it. For a full set of blogging strategies you might want to look at the resources on Copyblogger.
Many businesses don't use feedback but it's a very useful tool. When you think about changing the design of your site for the seasons listening to what real users say about it can help you make changes.
As the seasons change use surveys to find out what your visitors want to see on your site. SurveyMonkey has simple templates that make it easy to get started. Respect their time by keeping it short but make sure it has enough information to get useful insights.
You can use tools like Google Analytics to see how people use your site. Find out where they spend the most time and where they leave. Find these patterns especially after design changes to figure out what's really working.
It's a good time to ask for reviews when you have a spring sale or a new product launch. Good reviews can give your website new interesting content and help your SEO at the same time. According to BrightLocal 87% of people read reviews of local businesses online before buying something.
Feedback loops make sure that your website changes based on real life experiences which makes it more fun and satisfying for users.
Spring is a time of renewal and you can make your website reflect this by making smart planned changes. You can get a lot more people to use your site by using seasonal designs making it mobile friendly making it more interactive updating your content and really listening to what users have to say. You're not just building a site with these tips you're making a place to live that grows delights and connects.
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