Let's get to the point customer feedback is very important. I mean really think about it. How long has it been since you bought something without first reading reviews or asking a friend? People can see what they can expect from your business through testimonials. In short they're a new way to get the word out. You need to know what makes feedback work in order to use this power. Think about where it appears how detailed the comments are and how much trust it builds with your audience.
Reviews are almost as reliable as what friends say. BrightLocal's 2022 survey found that 77% of people "always" or "regularly" read reviews of local businesses online. If you told the stories of your happiest clients on the right channels those words could mean a lot.
So how do you get good reviews? The most important thing is to make things easy for your customers. In our fast paced world no one is going to bother with a slow process. The more simple it is the better.
Email requests follow up or put direct links on your website. For example after a sale send a short email with a thank you note and a link to leave a review. Don't sound too salesy instead be friendly and thankful. To get them to be more specific ask about specific parts of their experience. This makes it more believable because general praise often sounds fake.
And don't forget about the time. It might work better to get a review right after a good interaction. Now is the time to act if they just said something good about your product.
You can leave reviews on Facebook Google Yelp and sites that are specific to your field like TripAdvisor for travel or GoodFirms for agencies. But you need to know where your audience spends time in order to choose the right platform. If you sell to young adults they might be more likely to leave reviews on Instagram or Snapchat than on Yelp.
You can make sure you're meeting potential customers where they already are by carefully choosing where to send them to leave reviews. A Google My Business review can make a potential customer change their mind because it comes from a reliable source. It also helps with search engine optimization (SEO).
Use these platforms in your sales process in a way that feels right. You could for example bring up the review option at checkout or in a thank you email. If your business depends on pictures like home improvements or weddings Instagram or Pinterest might be the best places for it. People give things reviews every time they like or share them.
These great reviews have two main goals now to help you improve and to show off your work. Let's get the first one out of the way. Positive feedback isn't just good for your ego it also teaches you something. There is often a lesson to be learned in why people like you. They might say nice things about your customer service because it's so good or because you pay attention to the details.
You need to use this information to keep making your products or services better. You not only keep your customers happy but you also make them happier when you make changes that are in line with what they already value. That's how you keep your customers and get more of them.
Once it's better it's time to show off. Be happy with what people say about your marketing materials landing pages and social media. People who are unsure about buying something may be more likely to do so if they see real customer reviews as part of the process. Make it a big part of how you tell stories. When real people say how great your service is it's more believable.
Finally use positive reviews to write real and interesting content. A testimonial can be turned into a video a blog post or a case study. For example why not make a series where you talk about the stories behind your five star reviews? You can't just tell people how great you are you have to show them.
Another good strategy is to get content from customers. Get your customers to share pictures or videos of how happy they are with your product. This turns your customers into brand ambassadors. It feels real and is different from content that is polished and has a lot of branding.
Using customer stories also puts the focus on the community you're building which shows new customers that they're joining a tribe. People see faces names and real places and they feel a connection that makes them trust you and in the end buy something.
As a business owner in Tomball getting more sales isn't the only reason to use positive customer feedback. It's also a way to build a community around your brand. Take care of these relationships and watch your business grow. Instead of thinking of it as a marketing tool think of it as a way to make sure your products and services are in line with what your loyal customers really want.
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