What happens after someone finds your website? They should be able to get what they need as soon as possible. Their experience should be simple and natural from landing on your homepage to getting your contact information or reading your latest blog post.
Think of your site as a store in the real world. You wouldn't want someone to feel confused if they came into your real store would you? The same thing is true for the internet. Help people find their way around. Make sure the menus are easy to read. Most people just want to find a way to fix their problem and every click should help them get closer.
To learn how people use your site use tools like Google Analytics Google Analytics. You can see which pages they visit how long they stay and where they go after that. These numbers show how well (or not) your site helps them.
We've all clicked on a link and then waited and waited for the page to load. In today's fast paced world no one has time for a slow website. This is where the page speed comes in.
The Webmaster Central Blog from Google says that the speed of a site is one of the things that determines its ranking which means it can affect your SEO. Users usually have a better experience on websites that load faster. You can check how fast your site is with tools like Google's PageSpeed Insights PageSpeed Insights.
You don't need to cut your site's content down to the bare minimum to make it faster. It's all about getting things done quickly. Get your pictures to load quickly without losing quality. Reduce the size of the files. Reduce the number of large files that slow down your page load time.
These days more people use their phones to go online than their computers. If your site doesn't work well on mobile devices you're missing out on a lot of visitors.
You might not think that being mobile friendly is very important for SEO. When indexing Google puts mobile devices first. Google Blog says that they now mostly use the mobile version of the content to index and rank pages.
The best thing to do is to use responsive design. This means that your site will look good on all devices including desktops tablets and smartphones. Check out your site on more than one device. Is it easy to click on your phone? Is everything easy to read without having to zoom in? You should be asking these things.
That old saying is still true content is king. But not all of the content is the same. Google likes content that is helpful on topic and shows that you know what you're talking about. But let's not kid ourselves it's not just about pleasing Google. It's about giving your visitors something that is useful.
Use things that people in your area care about to help your Tomball business. Can you think of something about your neighborhood that would make a good blog post? Can you tell me about local events that have to do with what your business does?
For example if you own a restaurant in the area you could write a blog about how to make meals with food from the Tomball farmers' market. You could talk about how to stay active in the Texas heat if you own a gym. This local angle can help you stand out and get more people to join in.
Your website needs to be safe and trustworthy. There was a time when security was just a "nice to have." It's good for SEO and keeping your data safe.
Google likes HTTPS sites better. According to the Google Security Blog an SSL certificate shows that your site is safe which protects both your data and the data of your users. When a website shows a "Not Secure" warning it instantly makes users less likely to trust it.
This is even more important for Tomball small business owners. In places where people know each other well reputation is very important. People in the community may not trust you as much if they find out that your site isn't safe and you may lose sales.
It's not that hard to put security measures in place. Many hosting companies offer free SSL certificates or include them in a package. Also check to see if your software is up to date. Hackers use old software the most so you should update your software regularly to keep them away.
In Tomball's digital world improving the user experience is a good place to start for SEO goals. It's not just a technical exercise it's also a way to really connect with your community and give them what they need in the best and most fun way possible. If you find the right balance between SEO and real user experience improvements your website can go from being a digital billboard to a key part of your business strategy.
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