Before you hit the record button think about who you are recording for. You need to know who your audience is in order to write content that they will want to read. You should look at more than just the basic demographics. It's good to know that most of the people in The Woodlands are between 25 and 45 years old but you should also learn more about who they are.
Think about what they like what makes them unhappy and what they care about. Take a look at the types of posts that your audience likes and interacts with on social media sites like Facebook and Instagram. Look at the comments section it's a great way to learn what they like. Do they like to laugh? Are they more worried about being sustainable? What do they do on the weekends? Make your content fit their tastes once you know what they like.
You can also learn more about your audience by joining local groups or going to events in your community. You want to get to know your average viewer like you would an old friend. This effort makes sure that your content is relatable and connects with people on a deeper level which makes them more likely to engage share and even become loyal customers.
People like stories and the same is true for videos. You can start to think about the story you want to tell once you know who your audience is. A good story doesn't have to be hard to follow. In fact simple things often come out on top.
First decide what you want your video to do. Are you trying to teach entertain motivate or sell? The way you tell your story will depend on what you want to achieve. For instance if you want to show off how your eco friendly coffee shop is good for the environment you could tell the story of a cup of coffee from bean to brew showing how you use eco friendly methods along the way.
Be yourself. Being honest helps you build trust and relationships. Adding things that are unique to The Woodlands can make your business more relevant if you own one there. You could work with a local influencer who shares your brand's values or show off a well known place in the area.
These days there are a lot of tools that can help you make videos. First learn the basics. These days smartphones have amazing cameras that can often take great video. With easy to use editing apps like InShot or Adobe Rush you can easily add text filters and music to your videos.
Next think about where your target audience spends their time. Different groups of people like different platforms and have different algorithm preferences. You can share short pretty pictures and videos on Instagram. Facebook is better for longer videos and TikTok is better for short creative ones.
YouTube has videos that are longer and more in depth. You might want to think about having regular live events so you can talk to your audience in real time. Knowing how to use each platform will help you reach more people and have a bigger impact.
After you've filmed your video it's time to make it look better. A good edit can make a good video into a great one. Begin with a strong start. You don't have much time to grab your viewer's attention so make the most of it. Studies show that the first three seconds are very important for getting people to click on links on sites like Facebook.
To keep the pace interesting use cuts wisely. The picture is more interesting when it has a mix of wide medium and close up shots. If changing the angles and points of view in your story makes it better go ahead and do it.
Set the mood with music. Choose songs that go with your brand and what you want to say. You could look at sites that offer royalty free music like Epidemic Sound or 20 Places to Get Free Music for Your Podcast in 2024 Resound.
After you put your video online the next thing to do is see how it did. Use analytics to see how well your video is doing. A lot of platforms give you a lot of information. Look at things like shares click through rates watch time and engagement rates.
Learn what works and what doesn't. Are people leaving at a certain time? Your introduction might be too long. High rates of sharing? You found something that really worked try to do it again in the next videos.
Pay attention to what other people say. Ask your audience what they liked or what you could do better. This feedback loop is important for both making your current videos better and for improving your long term plan.
Remember that the process of making videos changes over time. Being flexible is important because the digital world is always changing. Keep trying new things learning and changing what you do. It might not be long before you make your next big video.
Making interesting videos is more of an art than a science. You need to know your audience write interesting stories use the right tools edit to make them better and keep changing things based on feedback. These videos can help people in The Woodlands connect with each other and reach a wider audience. Your business can make videos that people not only watch but also remember and share with these tips.
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