It's not just a trend it's the truth that things are moving toward mobile. Everyone around you is glued to their phones. According to Statista there are over 6 billion people who use smartphones. That number is pretty high isn't it? People in The Woodlands are also using their phones to shop look around and even work. As a business owner you should know that if your website works on mobile devices you're where your customers are.
Why do you care? Because Google does. Their algorithm ranks sites that are mobile friendly higher which has a direct effect on how visible your site is. Does your website work well on phones and tablets? If not you might be losing customers before they even look at what you have to offer.
Imagine someone coming to your site and having to pinch and zoom to see what it says. That must be annoying right? That's how your potential customers will feel if your site doesn't work well on mobile. You can't just make things smaller so they fit on smaller screens. It's about making things go smoothly.
A site has a good user experience (UX) if it loads quickly is easy to use and has content that is easy to read. According to Google's Mobile UX guide websites should load in less than three seconds to keep people on them. Every second matters really. If people have to wait they are more likely to leave your site and go to a competitor's. You can't afford to lose that much in The Woodlands because there are a lot of other people who want it.
Let's talk about cash. It's not enough for a site to look good on a phone. Getting people to do something is what it's all about. According to ZMOT Winning the Zero Moment of Truth 76% of people who look for something nearby on their phones go to a business within a day and 28% of those searches end in a sale. That's a big number!
People in The Woodlands depend on their connections with others and word of mouth recommendations so it's important to be easy to find and buy online. To make sure your checkout process goes smoothly cut out any steps that aren't necessary and keep forms short. You will see that those small changes can have a big effect on your business.
SEO isn't just about adding the right keywords. These days mobile optimization is a big part of SEO. Google's Mobile First Indexing means that their bot checks out the mobile version of your site before anything else. This is because people use their phones to search more than their computers. Your rankings might show that your mobile site isn't very good.
Businesses in The Woodlands need to pay a lot of attention to local SEO. You can get ahead of businesses that haven't optimized their sites yet if you do it. When you make your site mobile friendly you need to think about the layout of the page the metadata and make sure that images and links are not only there but also work on mobile devices. You need to make sure that your mobile experience is as good as it can be if you want to be on the first page of search results.
The Woodlands may have beautiful natural scenery but the business world is very cutthroat. Everyone who owns a business here knows that being unique is important. You have a clear edge when you optimize for mobile.
Not every business in The Woodlands is easy to use on a phone. That's a chance for you. Not only are companies that have switched to a mobile first approach getting by they are also doing well. They've learned that in this digital age first impressions are often made on a screen that is 5 inches wide. Making your site work on mobile devices will help you make a good first impression.
Think about how your customers speak. People who are upset are more likely to talk about bad things that happened than good things. A smooth mobile experience means fewer problems and happier customers who will tell others about your business.
In the end The Woodlands loves its community and traditions but businesses need to keep up with digital trends like mobile optimization if they want to not only survive but also do well. In a market that is always changing focusing on mobile is not just good it's necessary. Accept it and your business will grow in this tech savvy time.
Making small changes to make your site more mobile friendly will help your business do well. It might seem scary to go digital but keep in mind that you're not just following the latest trends. You are building the roads that will lead to more growth and stability in the future. In a world where competition is fierce who wouldn't want to be ahead of the game?
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