The top local digital marketing strategies Austin small businesses should implement this year

Write about Austin's unique culture in your content.

Austin is proud of how "weird" it is. People who live here and people who come here love it. Adding this unique cultural element to your online content can help you stand out as a small business owner. No matter if you're a coffee shop showing off local art or a tech startup sponsoring a local music festival it's important to show that you have Austin's spirit.

Adding a personal touch by telling the stories of your employees and how they connect with the community is a great way to do this. Talk about actual people and places. Put the focus on working with local artists or businesses. You want your audience to feel like you are just as much a part of Austin as the bats that live under the Congress Avenue Bridge.

Use social media sites that Austin enjoys

If you don't have an Instagram account yet what are you waiting for? Austin is a city that loves stories told through pictures. You can use sites like Instagram and Facebook to tell them. Your business shouldn't just be there it should get people talking about it and get them involved.

Instagram is used by more than just influencers. Businesses can also use it very well. Use real life stories and pictures that will get people's attention. Show off the people things and processes that make up your daily life. Use location tags and popular hashtags like AustinEats or ATXLife.

Use live and video content to make a difference right away

Did you see that live show that everyone in Austin was talking about? Why not use video and live content to make an immediate impact on all of your platforms in a city that loves live music and shows?

Do a live Q&A on Facebook or post Instagram Stories that show what happens behind the scenes. People enjoy getting information in real time and having fun with it. It makes your brand easier to connect with and gets people more involved.

Make strong connections and partnerships in your community.

Austin is a city that values community and making connections. Many businesses that do well here have strong ties to the area. You can get long term loyalty without anyone knowing it by building real relationships.

Working with businesses in your area can help you find new customers and feel like you're part of a successful community. You can make your business more appealing by co hosting events or giving people who refer others discounts.

You could volunteer at a charity event in your area or help clean up your neighborhood. Aligning yourself with a cause that you and your customers care about builds loyalty through shared values.

Go to Austin business meetups and events to stay up to date on what's going on. Use sites like Meetup to meet people and find events that are relevant to you. Casual honest conversations are often what make strong local business networks.

Austin small businesses can connect with their local customers on a deeper level and stand out in a city full of opportunities by using these strategies. The future is bright for businesses that build real connections with people in their area. Keep Austin in mind and your marketing plans will naturally fit in with the city's culture and connected community.