The Importance of E-E-A-T in Google’s SEO Guidelines

Knowledge Gaining Trust

The first "E" in E E A T stands for "expertise." This means that your content should show that you know a lot about the topics you're writing about when it comes to SEO. But what does that mean for a business owner? Let's go ahead and get started.

It's important to show that you know a lot about your topic when you write. This doesn't just mean giving people information. It's about giving information in a way that takes into account the details and challenges of your field. If you own a digital marketing agency your blog shouldn't just talk about general things like "SEO." It should also talk about the newest tools and trends in depth and how to use them in real life.

Content written by an expert is valuable because it is well researched and makes you think. A skilled SEO consultant who gives in depth analysis and useful advice will have a bigger impact than a skilled writer who only writes about SEO on the surface. You can't just say something you also have to know how to say it well. In every blog post use examples that people can relate to good examples and when it makes sense data to back up your points.

For more information on how Google rates expertise check out the Google Search Quality Evaluator Guidelines.

Authoritativeness and expertise may sound the same but expertise is about the skill of the person who made the content while authoritativeness is about the brand or website as a whole.

Imagine that your website is a person talking to a lot of other people. How loud and clear is your voice compared to other people's? Are people whispering and nudging each other "You should hear this!"? That's how authority works it makes your website stand out from all the other noise on the web.

For more information on how Google rates expertise check out the Google Search Quality Evaluator Guidelines.

Authoritativeness and expertise may sound the same but expertise is about the skill of the person who made the content while authoritativeness is about the brand or website as a whole.

Imagine that your website is a person talking to a lot of other people. How loud and clear is your voice compared to other people's? Are people whispering and nudging each other "You should hear this!"? That's how authority works it makes your website stand out from all the other noise on the web.

Experience Giving out helpful information

Experience the second "E " makes your content more personal. It's all about proving that you did what you said you would do.

Experience is more than just having knowledge. It's about knowing when theory and reality meet and using that knowledge in real life. Even if you read all the manuals you won't really know how to ride a bike until you get on one and pedal.

Adding personal stories case studies or reviews can make the content seem a lot better. Telling people about your successes or even your failures can make your story more real. This openness adds depth to your content and makes it easier for people to connect with it which makes them more likely to trust and interact with it.

Putting E E A T Together A Whole Person Approach

Putting all the parts of E E A T together is like getting a group of people to work on a project. They all do different things but together they come up with a full plan to help you get more exposure online.

As a business owner you can make your web strategy stand out by adding expertise authority trustworthiness and experience. You can't just check boxes for Google you also have to give your audience interactions that matter. Your digital presence is like the front of your store it's the first thing people see when they walk by.

First look at how your current content and brand presence stack up against these standards. Are you proving that you know what you're talking about and giving people useful information? Are people trusting your site because it is open and safe? Are you really telling the story of your brand and what you've learned along the way?

Digital marketing is great because you can always make changes and make it better. Also don't forget that being consistent is very important. If you follow E E A T your search rankings will naturally go up and so will your business over time.

If you own a business and want to leave a digital footprint that is both real and meaningful embracing E E A T is not only a smart move but also a promise to quality. Google's Search Quality Evaluator Guidelines are a good place to start if you want to learn more about how these rules work in the real world.

Ultimately following the E E A T rules isn't about getting around the rules it's about making your business fit in with a quality first mindset. It's about really being there for your audience giving them what they want and getting their trust and Google's respect in return.