The Importance of E-E-A-T in Google’s SEO Guidelines

E-A-T, which stands for expertise, authoritativeness, and trustworthiness, is a critical factor in Google's search engine optimization guidelines. It refers to the quality of the content, the credibility of the author, and the overall reputation of the website. Google considers E-A-T as a key indicator of the reliability and relevance of a website, and it plays a significant role in determining its search engine ranking. As users have become more discerning about the information they consume online, E