
Structured data is a powerful tool for small businesses looking to improve their search engine optimization (SEO) efforts. By organizing website content in a specific format, structured data allows search engines to better understand and index the information, making it easier for potential customers to find. This can lead to higher search rankings, increased website traffic, and ultimately, more potential customers for small businesses. Additionally, structured data can also enhance the appearance of search results, providing users with more relevant and helpful information about a business.
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