It's important to know why SEO (Search Engine Optimization) and UX (User Experience) should be best friends before we get into the details. If you use SEO search engines like Google will be able to find your site easily. UX on the other hand makes sure that visitors will enjoy their time on your site want to interact with it and hopefully become loyal customers.
SEO might get people to your door but UX will make them feel at home. High SEO won't help you much if your site isn't easy and fun to use because visitors will just leave. Read Moz's Beginner's Guide to SEO to find out more about the basics of SEO.
The next step is to write content after you have your keywords. You have to do more than just write to make content you also have to connect with your audience. Your readers will find good content useful keep them interested and give them information. People will leave your site as quickly as pollen on a windshield if you don't have it.
Stop believing that you have to use as many keywords as you can in your content. People are reading what you write. Instead use a tone that sounds like you are talking to someone. Your content should be easy to read interesting and free of jargon like a conversation with a friend you trust. Also make sure that the beginnings and ends of your articles are interesting and easy to read.
The ease and intuitiveness of navigating a website have a big effect on how users feel about it. People who come to your site should be able to easily move from one part of your design to another without having to think about it or look around.
It's always nice to have a layout that is clean and easy to look at. All of your pages should have the same simple design. Check that your fonts are easy to read and that your visual hierarchy is clear. Your CTAs should be easy to find and interesting but not too much.
Backlinks are like votes from other sites that tell Google your content is good enough to read. But be careful it's more important to get good links than a lot of them.
Create content that is useful and easy to share. People like to link to infographics in depth guides and new research. These backlinks are very important for improving your site's credibility and moving it up in search engine results.
Both SEO and UX are always changing. Your audience's needs change search engines change how they work and trends come and go. You need to check your website often and make changes to keep up with these changes.
Look at your website's analytics often. Google Analytics is a great tool that can tell you a lot about how people use your site including which pages are the most popular how long they stay on your site and more. Use this information to find areas that need work.
SEO is always changing. It's very important to keep up with the latest changes in algorithms and best practices. You can find the latest news and trends in SEO on sites like Search Engine Journal.
Refreshing your content doesn't mean completely changing it every year. Instead it means going over and updating important information to keep your site useful and relevant to readers. Adding new links keeping facts up to date and making sure all multimedia content is up to date can help both the user experience and SEO a lot.
Everything comes back to life in the spring. Why not let your website do the same? Business owners like you can make a site that not only gets visitors but also keeps them coming back for more by putting time and money into finding the right balance between SEO and user experience. With these tips for improving your site you're ready for a successful season of growth and interaction.
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