Spring Businesses: How to Create Compelling Content That Drives Traffic

Know what your audience needs at different times of the year

You should know what people want this spring before you start writing. Are they going to fix up the garden or clean up the yard? They could be looking for ideas for fashion or projects they can do themselves. Knowing about seasonal trends is very important. As the seasons change your content should show people what they are naturally interested in.

And it's not just a matter of making a guess about what they want. Find out what's popular right now by using tools like Google Trends. Like what? Type in "spring cleaning tips" or "spring fashion 2023" to see what's popular. You can use this information to plan your content and bring in more visitors by making it fit what people are looking for at different times of the year.

Once you find out what's popular make it your own by changing it to fit your business and audience. This is what gives your content its worth. For example a small business in your area might focus on gardening tips that take into account the weather and pest problems that are common in the spring in your area.

Write stories that are interesting and real

People can connect with stories. They don't just want facts they want stories that they can connect with or learn from. Think back to the last time you read something that really spoke to you. It was probably about people like a story from a local person about how they dealt with a common problem in the spring.

You could write about how a customer used your product in the spring or tell stories about how your business's community projects are making neighborhoods look better. Things feel more real when you add real voices and stories. This is a great example of how Buzzfeed tells stories Buzzfeed's Storytelling.

Remember that stories stay with you. They are easier to remember and more likely to be shared which means that more people will see them.

Use pictures to get people's attention.

The spring is a nice time of year. Now is a great time to add beautiful pictures to your content like flowers in bloom or people doing things outside. Consider using high quality videos infographics and photos. Making graphics is easier than ever thanks to Canva and other sites Event Program Maker Create Free Programs Online | Canva.

People pay more attention to videos than other types of media because they give information quickly and in an interesting way. A list of "5 DIY Spring Decoration Ideas" might not be as interesting as a video that lasts 60 seconds and shows you how to do the same thing. People are visual creatures so good pictures can make your content much more powerful.

Infographics that show how to do something or display data about your business can also bring in visitors. Research has shown that posts with pictures get a lot more comments and likes than those without. Adding nice pictures to your blog posts will probably get you more visits and shares.

Follow SEO best practices that work well in the spring.

You probably already know that SEO is very important. But it's even better to change your SEO strategy to match the keywords that are popular at the time. Using keywords that are related to both spring and your business is what spring themed SEO is all about.

Using both general keywords and spring phrases is one way to improve your ranking. Use SEO tools like Ahrefs or SEMrush to figure out what spring related keywords your competitors aren't using. This is how to use SEMrush SEMrush Guide.

Remember how strong local SEO can be. Use local search terms like "best spring home decor in [Your City]" if you have a store. Not only does this plan get more people to your website but it also gets more people to your store.

Ask people to make their own content

People love to talk about their lives especially when they get a fresh start like in the spring. UGC is a great way to get people to come to your site and make friends at the same time. Ask your audience to talk about their spring projects or how they used your products.

You could turn this into a campaign by giving a small prize or showing off the best entries on your website or social media. The Starbucks Red Cup Contest is a great example of this.

UGC not only gets people more involved but it also gives them real content that other potential customers can relate to. Also customers will feel closer to you when they see their content being used.

You can only get people to come to your site if you write content that is interesting to them. This spring you can make your business successful by knowing what your customers want at different times of the year adding interesting stories using visuals and promoting content made by users. So have fun this season and let your content grow like the flowers that are blooming all around us.