When you think about spring cleaning for your business think about how video marketing can help you update your marketing plan. People are visual creatures so they often choose to watch things instead of read them because it's easier and more real. This trend has gotten worse on sites like YouTube Instagram and TikTok Pew Research.
Video content doesn't just get your attention it keeps it. People remember 95% of what they see in a video but only 10% of what they read Insivia. This level of participation is very helpful especially if you want more people to visit your site. When you make interesting videos you're planting seeds that bring people right to your virtual door.
Video content is also very flexible which is another great thing about it. You can reach more people by using the same video on different platforms. Want to show your audience what you sell or do? A video can do all of that in just a few minutes and get the viewer's senses involved. You can build trust and turn casual viewers into loyal customers if you make videos that are real.
Different kinds of videos work well for different things. You can think of it like a toolbox where each tool has a different job. Here are some groups you might want to think about
Videos that explain things These are great for helping people who might want to buy from you understand "how" and "why" your business works. Make sure they are short and to the point. For example if you own a flower shop make a video showing how to make a spring bouquet. This not only shows off what you know but it also makes people want to visit your website to learn more about flowers.
Reviews There is a lot of social proof. People who are happy with your site can tell others about it and get them to come. A short video that tells real customer stories makes your business seem more trustworthy and makes people want to learn more about what you have to offer.
Making videos is only half of what you need to do. They need to be easy to find so that they can do their job of getting people to visit. This is where search engine optimization (SEO) comes in. Video SEO is a must if you want more people to see your videos.
Keywords are very important Just like with regular SEO keywords are very important for video marketing. Use tools like Google Keyword Planner to find popular search terms in your field. Put these in the titles descriptions and tags of your videos.
Interesting Thumbnails First impressions last. A thumbnail that stands out can make a big difference. Use big bold text and pictures that are easy to see to give people an idea of what the video is about. This can have a big impact on how many people click through. A fun teaser of what's to come can get people excited.
Have you ever been bored during a presentation until the speaker told a story about themselves? That's how strong stories are. It can make normal videos into things that people will remember. Telling a story helps people connect with your message on an emotional level which makes it stick with them longer.
Know Who You're Talking To Before you start filming make sure you know who you're talking to. Business owners who focus on spring themes can make the story more interesting. You could talk about how the new flowers in the spring make you think about your business goals and values.
Create a Story Arc This isn't a big movie from Hollywood but having a start middle and end can make a big difference. Start with a problem that people can understand show how your business solves it and then ask them to do something.
Where does your work of art live now that it's done? Getting your message out is all about distribution. But just putting it on every platform isn't enough you need to know where your audience spends their time.
Host on Several Platforms Each platform is designed for a certain type of person. Facebook and Instagram are more like social networks than YouTube which is a search engine. You have a better chance of getting people to see your site if you host it on more than one platform.
Put on Your Site Don't forget how useful it is to put videos right on your site. This not only makes the site better for users but it can also help your site's SEO by keeping people on it longer.
Email Marketing Send out newsletters with your most recent video. These can be links back to your site that get people interested. People who have subscribed are more likely to read and value your content.
Working together and guest posts To reach more people work with influencers or experts in your field. A short video with a famous person can get their fans to visit your website which will greatly increase the number of people who see it.
Spring is the perfect time to use video to bring your business's marketing strategy back to life. Because of the huge shift toward visual content video marketing is now a must have not just an option. By carefully making optimizing telling stories and strategically sharing your content you'll see a big increase in traffic to your website. Like with any tool the more you use it the better you get. Start today and watch your online presence grow along with the flowers in the spring.
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