Get to know the people you're talking to before you start talking about the mechanics. Who are these people? What do they want? The first step in any campaign is to know who your audience is. Use information from your website social media and past purchases to make detailed profiles of your customers.
Consider throwing a party. Would you invite everyone to the same event even if they don't like it? Not likely. The same logic applies here. Make sure that the emails you send are useful to the people who will read them. Some people might be interested in learning about new products while others might be looking for sales. You can use Google Analytics and Mailchimp to gather and analyze this information in a useful way.
You should also think about what you like to do in each season. What do people usually want in the spring? New clothes new starts or even things for spring cleaning? Make sure that what you say in your emails fits with these needs. And don't forget that your audience's time is important. Short to the point emails are always better than long rambling ones.
The subject line of your email is very important. It's like how a house looks from the street. You want it to make people want to read it not run away. Try to be clear curious and relevant in 50 characters or less.
Don't use clickbait. It might seem like a good idea to use phrases like "Must open!" or "Don't miss this chance!" but they can backfire and make people unsubscribe or even worse flag your emails as spam. Instead be honest and straightforward and show that you care.
People are drawn to numbers and lists just like "7 Spring Items You Can't Live Without." "Limited Spring Stock—Shop Now!" is a good way to stress the need to act quickly without being pushy. But remember that there is a fine line between being urgent and being desperate.
To be honest a lot of people check their email on their phones. More than 60% of people are thought to do this every day. Your email design needs to work on phones and tablets. No one wants to have to zoom in and out to read something.
Keep your design simple and your pictures clear. Use bright colors that are typical of spring but stay true to your brand. Make the buttons that lead to action easy to find. It's easier for readers to find their way around with big buttons that say "Shop Spring Styles" than with small text links.
A design with a lot of pictures might take longer to load or send you to the promotions tab. Make sure there is a good mix of text and images and always add alt text to images. Make sure it's quick and easy to use. You can test your emails on different devices with tools like Litmus before you send them.
Your time and money are both important. That's when you need automation. You always have a secret weapon. You can use tools like HubSpot and Klaviyo to make this process easier so you can focus on other important parts of your business.
Automated emails that greet new customers remind them to finish their purchases and check in with them after they buy something are just the start. People like gestures that seem to be made just for them.
And don't be afraid to make things your own while you're automating. There can be a big difference between an email that is sent to everyone and one that is sent to a specific person. Start by using your customers' first names. You can also get suggestions based on what you've bought before. This way you're not just another business. You care about your business.
After you've set everything up don't just sit back. That's one of the most common mistakes people make when they send out emails. You can't just set it and forget it. You should always check things like open rates click through rates and conversion rates to see how well your emails are doing.
Your email plan is like a garden. It needs to be taken care of to grow. Some emails might work but others might not. Find out why. Did the pictures look off? Wasn't the subject line charming?
Use A/B testing to improve your method. You could change the times the style or the content. You should keep a close eye on your analytics so you can make good decisions and make sure that every campaign is better than the last. Email marketing is what will eventually help your business grow and boost your e commerce sales.
You can make an email marketing plan that feels personal and works well if you pay attention to these things. Remember that the point of your emails is to build relationships and give something useful. Now is the best time to get back in touch with those people.
If you stay on top of things and change your plans often your emails won't just be messages they'll become an important way for your business to connect with its customers in the spring.
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