Spring-Based Entrepreneurs: The Most Important Digital Marketing Tactics

Use content that is right for the season

The first step in any successful marketing plan is to make sure that the content is useful and up to date. In the spring people are naturally drawn to topics like renewal growth and new beginnings. So why not make your content fit with these ideas?

"Seasonality in content" might sound like a buzzword but it's based on how people really act. You could make videos newsletters or blog posts about how to clean your house in the spring how to set new goals for your business or even how to be more productive in your personal life. These are things that come to mind when people are trying to get over the winter blues.

You can also make your content work with certain spring holidays or events like Earth Day. People who care about the environment might pay attention when you talk about green products or sustainability during these times. Content marketing is more like talking to your audience than giving a speech. Think about how they might be feeling or what they might be going through this time of year.

Make sure the mobile experience is as good as it can be

People are outside more in the summer so smartphones are even more like a part of you now. This season make sure your digital presence is great on mobile devices. People who might buy from you could be looking at your website while they relax in a park or café in the spring sun.

Responsive design is a big part of mobile optimization but there are other things that are important too. You need to make sure that everything is in order from how long it takes to load to how easy it is to read on a phone. It's very important to be quick. If you take too long a potential customer might go to a competitor.

Think with Google says "53% of mobile site visits are abandoned if pages take longer than three seconds to load." You can get a better look at these numbers and make changes to make your mobile site work better by going to Google's Mobile Sites.

Take advantage of how active social media is

Your social media plans should be just as lively as spring is. Your brand's social media accounts also need to have this burst of life that you see in the real world. When you talk to your audience a lot during this time you tap into a feeling of awakening and possibility that everyone shares.

Instagram and TikTok are both great for pictures and videos so now is the perfect time to show off your goods or services with a seasonal twist. Use colorful interesting pictures and stories that show this energy.

But it's not just about how it appears. Interaction is more important than ever. To get people excited give away prizes or hold spring themed contests. Content made by users can also be very useful. For instance how great would it be if a customer posted pictures of your product in a garden full of flowers or on an outdoor adventure?

Change how you send out emails for marketing

Email marketing is an old tool but it needs to be updated every season to stay useful. Your email strategy should be like cleaning out your inbox in the spring it should be easy to understand and fresh.

First split your audience up in a smart way. Your data can tell this story maybe they have different interests as the seasons change. Sending messages that are personalized and sent at the right time can greatly increase open rates. Spring is the best time to send emails to your customers about new gardening tips or sales if you own a store that sells gardening supplies.

You could also add bright welcoming pictures and words that fit with spring's themes of new beginnings and chances to your email design and subject lines. The goal is not just to get to the inbox but to own it every time you send.

Take Advantage of Local SEO

In the spring people naturally want to go to local events like fairs festivals and farmer's markets. As a business owner localized SEO can help you stand out at events in real life and connect with customers in ways that aren't online.

You don't have to be an expert to do local SEO. Adding new products or events to your Google My Business profile is an easy step that can make a big difference. You want to be the first thing that comes up when people look for your type of business and then your location.

Don't just look at your profile. Getting good reviews from customers during this time will help your reputation and your search ranking. You can also get good reviews by giving away things in the spring or volunteering with a group that helps the community.

Read Moz's guide if you want to know more about the technical aspects of local SEO. It goes into great detail. It's about making sure that when people look for new things in the spring they can see you.

So there you have it five spring themed digital marketing strategies that will work with the changes that come with the season. As you think about these strategies remember to stay true to yourself. Let your marketing show that spring is a time of new life and freshness. Your business will probably bloom just as beautifully.