You might think that SEO is just a bunch of technical jargon but at its core it's about helping local customers find you. In a city like San Antonio where being connected to the community is important local SEO can make a big difference.
Putting your store in the yellow pages for your area is like doing local SEO. It makes sure that when someone in San Antonio looks for a service you offer they can find your business. This means that you should use local keywords on your site. These are words that people in the area use when they search. San Antonio isn't just a city it has its own language and places to visit. Stay away from general keywords that could apply to any city and use words that are important to people in that area.
You can do more on social media than just share memes and pictures of your lunch. It's a great way to meet new people in the San Antonio area.
Talk about things that are going on in your area like the most recent Spurs game or an event coming up for Fiesta. By making your business a part of the city's culture you make it more personal and relatable. People like businesses that seem like they belong in the community.
People in San Antonio like everyone else are using their smartphones more and more for everything from finding new restaurants to shopping for unique items. You could lose a lot of potential customers if your website isn't easy to use on a phone.
Your website's mobile version is more important than ever because Google is now indexing sites based on their mobile versions first. Keep it simple make the design neat the navigation clear and the loading times quick. People don't want to have to zoom in and out to read what you have to say. Check to see if it fits on all screen sizes.
Content is important but not all of it is the same. Be real and relevant to connect with San Antonio's unique audience.
Discover what makes your target audience tick. Do they like to try new restaurants and eat good food? Are they young business owners who want to make new friends? Make your content what they want and need. Being real is always better than using tricks with algorithms.
Because the business community in San Antonio is so close knit networking can be very helpful. Not only do businesses do well by competing but they also do well by working together.
Putting a face to your business at a Chamber of Commerce event or an entrepreneurial meetup helps people trust you and get to know you better. Talk to other business owners many will be happy to give you advice or suggest ways to work together.
Think about working together with other businesses that offer similar products or services. You might be a local florist working with wedding planners or a craft brewery working with restaurants in the area. By pooling resources for events promotions or even newsletters you can reach more people than you normally do.
Another great way to get more people to see you is to do charity work in your area or sponsor events in your city. It shows that you care about the community and people like businesses that give back.
The community spirit of San Antonio makes it a great place to live. Your business shouldn't just want to get customers it should also want to help this lively ecosystem.
You're not just improving your online presence with these tips you're also making a strong long lasting connection with the people of San Antonio. Remember that being real and trustworthy always wins. And as you use these ideas to make your business plan you'll see that not only do the numbers go up but so do the real relationships.
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