Magnolia Entrepreneurs: How to Leverage Video Content to Attract More Customers

Knowing Who Your Audience Is

To make videos that people will like you need to know who they are. Who are they? What do they want? You need to know what your customers want and what makes them unhappy. You can learn things from surveys customer comments and conversations on social media. Real life interactions like casual conversations or customer reviews can give you information that digital data can't.

The most important thing is to write things that people can understand. Think about what makes your audience happy. Do they care more about being eco friendly or saving time? Make sure your message fits the situation. Getting to know someone new is like getting to know their world.

For instance a bakery in Magnolia might make videos showing how they get their ingredients from farms close by. This kind of openness can be very appealing to people who care about the environment and supporting local businesses. You don't have to guess anymore you can talk now that you know this.

Choosing the Right Platform

Choosing where to post videos is just as important as choosing what to post. Each platform attracts people with different tastes. To help you decide where to put your energy let's look at some well known platforms next to each other.

YouTube It's not just for kids. People of all ages use YouTube to learn and have fun. If you can make useful and high quality content like how to videos or product demos YouTube might be a good place for your business.

Facebook This site is great for getting people in your area involved especially if you have a lot of customers in your area. Facebook's algorithms like content that gets people talking so short interesting videos usually do well.

Writing things that people want to read

Now let's get to the point making content. You don't need a lot of money to make interesting videos but you do need to be creative and honest. Your video should tell a story but not one that takes up a whole book. It should be interesting and clear enough to keep people's attention.

Start with a strong hook. What do people notice right away? You might want to use strange pictures interesting questions or a funny point of view. Once you have their attention keep it by giving them information that is useful. You can build trust and credibility by showing off your product or getting good reviews from happy customers.

Don't be afraid to let people see the personal side of your business. Your business will be more interesting and relatable if you show behind the scenes footage or honest moments. People relate to it because it's real.

Making videos better for SEO

If you want more people to see your videos you need to make them easier for search engines to find. People need to be able to find your content even if it's great. Let's talk about some important parts of video SEO.

First use keywords and titles that are related and interesting. When people search for your business keywords should show what they want. You can find possible keywords with tools like Google Trends or Semrush. Try to think of titles that grab people's attention without sounding like spam.

Next make sure to read the description of the video. Here is where you can go into more detail. In an interesting description include keywords and a brief summary of the content. Include links to your website social media pages or other sites that might be helpful in your email. You can say a little more about what people are watching and why it's worth their time in the description.

How to Know If You're Successful

Once your video is out there you need to know what's working and what's not. You can't just look at likes and shares to see if you're doing well. It's important to know how many people are watching your videos and how well they're helping you reach your business goals.

Start with the basic analytics that sites like Facebook and YouTube give you. Learn more about the age gender and length of time that people watch your videos. What videos are keeping people watching until the end? What kinds of posts get the most comments or responses?

After that make sure these ideas fit with what you want to do with your business. Are you getting in touch with new people if you want to get the word out about your brand? If you want to make more sales or get more inquiries after posting videos are you? Google Analytics can help you keep track of conversions and learn more about how video affects website traffic and behavior.

Don't forget to ask for feedback directly. Ask viewers to leave comments and tell you what they want to see more of. Your audience is the best way to find out what works and what doesn't.

Lastly don't be afraid to change your plan. The platform might need to be changed or the type of content might need to be changed. If you are willing to change and adapt you will be ahead of the game when it comes to using video content well.

In conclusion video content isn't overly complicated. Like with any conversation it's important to know who you're talking to and pick the right medium and message. Business owners in Magnolia can get their community involved bring in more customers and grow their businesses. You can get the most out of video if you add a little creativity and pay attention to the details.