Magnolia Business Owners: How to Optimize UX for SEO Success

Make it easy to get around

Have you ever gone into a store and not been able to find what you needed? Isn't it annoying? The people who visit your website are the customers and your website is the store. The first thing to do is to make it clear how to get around. Make sure your menus are clear. Make sure that the titles of your pages are clear.

Google and other search engines like websites that help people find what they want. People stay on Google because it's easy to find what they need. The more time people spend on your site the better it will do in search results. You can use tools like Google Search Console to find out how people are using your site. Change things based on what you learned.

You can find breadcrumbs in more than just fairy tales. They're the way for your visitors to get home. This helps them figure out where they are and how to get back to where they were. This simple change will be good for both your SEO and your UX. Google likes your site more the easier you make things for your users.

Don't slow down go faster.

Your website needs to keep up with the fast pace of life. If your pages take too long to load people and Google will notice. People believe that websites should load in a matter of seconds. They quickly hit the back button if they don't. This bounce rate is bad for SEO.

First check your site with Google PageSpeed Insights. It will tell you where you're behind and what little things you can do to speed up the loading times. You might want to think about optimizing images for the web using browser caching and minifying CSS HTML and JavaScript.

But don't get too caught up in the little things. If you're having trouble it might be worth it to hire a good web developer. You know how your business works and they know how to write code. It's that simple sites that load quickly are higher up in the search results.

Responsive Design Not Everything Fits in One Size

We all know how frustrating it is to see a desktop site shrink on a mobile screen. People leave because it looks bad. Google is also very interested in this. It's clear that if your site isn't easy to use on a phone it won't show up well in search results.

Your website will look good on any screen size whether it's a phone tablet or computer if it has a responsive design. Using frameworks like Bootstrap can help the change go more smoothly. Test your site on different devices and get feedback from your regular customers. Feedback from real users is worth its weight in gold.

Don't forget about Google's Mobile Friendly Test Tool either. It will tell you if you've done enough and what you need to change. If you make things easy for your mobile users they will be happy and so will Google.

Write content that tells a story

Let's be honest for a second people visit your site to find out more about you or to see how you can help them. Your content should tell a story that they can relate to answer their questions and meet their needs.

Keywords are good for SEO but they should fit in with the content in a way that makes sense. Write articles that are both interesting and helpful and that answer the visitor's question. You can use tools like Answer the Public to find out what people who might buy from you are looking for. Your content should answer those questions.

It's also important how your page looks and how easy it is to read. Use headings and subheadings to break up the text and make it easier to read. Put in pictures videos or infographics where they will help. It's not enough to just have good words you also need to know how to present them.

Ask users for feedback and make things better.

Last but not least always keep in mind how important it is to get feedback from users. It's worth its weight in gold when it comes to figuring out what's working and what isn't. You can use this information to make changes to both UX and SEO all the time.

Ask them what they think with simple surveys or feedback forms. A simple "Was this page helpful?" with yes or no options on each page can give you information. Use analytics data to see where users leave this.

You should read the reviews on sites like Google My Business and Yelp yes. Listen to what your users have to say make changes as needed and show them that you care. This not only builds trust but Google also likes businesses that respond quickly and show that they know about and can adapt to changes.

When you improve UX for SEO you not only boost your search rankings but you also make the site better for everyone who visits it. And that means more customers who are happy and of course a stronger business. So just like you would with any other part of your Magnolia business work on these main parts and make your website better. It won't happen right away but if you keep working hard and are patient it will.