First let's talk about what on page SEO is. It's all about improving the parts of your website that you can change. You should check that your titles HTML tags (like H1 headers) and pictures are all good enough for Google and other search engines. What does this mean? Search engines are a little tough love if your site doesn't meet their standards it won't rank highly which means fewer people will find you.
For example check out your titles. Title tags are like the marquee outside a theater that tells people and search engines what is going on inside. A title that clearly explains what the content is about and includes target keywords can make a big difference. Also don't forget to write Meta descriptions. People see these before they click on your site. They're like short previews. Make them useful and interesting.
The structure is also important. Like the bones of your content H1 H2 H3 and so on are. They organize everything and make it easier for search engines to understand what your page is about. People also like it when articles and web pages are well organized because it makes reading them more fun.
The most important part of on page SEO is the content. Good content is like a good song that makes people hum along while they read and want to read more. When you write for your site think about what people in Conroe might want to know or what problems they need help with.
The first thing to do is find keywords. Google Keyword Planner and Ubersuggest are two tools that can be very helpful. Look for phrases and topics that are related to your business and get a lot of searches but not too many. You want to put your net where the fish are swimming just like fishing.
Once you have your keywords write articles or product descriptions that are useful and fun to read. Your writing should help people by giving them answers to their questions or fixing their problems. If you sell gardening tools for example you could write a blog post about when the best times are to plant in Conroe or how to deal with the area's clay soil.
Yes pictures are important too! You can think of your website as a book. The pictures are like the ones that make it real. But pictures need to be better too just like words. The name of each image file should mean something not just a random number like IMG 123jpg. Use descriptive keyword rich file names to give your pictures some context.
Do you use alt text? You should. Alt text is very important for making your pictures easy to find because it tells search engines what they are about. It's an extra benefit that helps both Google and people who can't see what your pages have to offer.
Also keep an eye on how big your files are. Files that are too big can slow down your website and nothing makes people leave your site faster than a slow site. ImageOptim and TinyPNG are two programs that can help you compress your images correctly.
Internal linking might be the least well known way to improve your site's SEO. It's linking to other pages on your site and it really works. You could think of it as leaving a trail of breadcrumbs on your site that takes people from one page to the next. This not only makes the site easier to use but it also helps search engines understand how it works.
When done correctly internal links can keep visitors on your site longer and help important pages get PageRank. You want to help people find things that are related to what they are looking for. If you sell furniture and someone is reading a blog about how to decorate a living room it makes sense to link to your page about couches.
The part of your links that people can click on should be useful and give them information. Using phrases that make it clear what the user will find when they click through can help both SEO and the experience of the user.
Last but not least you need to keep track of how well your SEO work is doing. You won't know for sure until you taste it just like when you bake. To "taste" SEO you need to look at the data.
You can use Google Search Console or Google Analytics to keep track of your organic traffic. Look at the pages that get the most traffic and see how long people stay on them. These tools can help you find out which keywords are bringing in visitors and if your bounce rate (the number of visitors who leave after seeing only one page) is too high.
It's okay if you're not getting the results you want. SEO isn't a quick fix it takes time to see results. You could change your keywords based on what you learn or make pages that aren't doing well better. The picture could be too big or the information might need to be changed.
Be patient and pay close attention. What works one season might not work the next because of changes in market interest and seasonal trends. A good SEO plan includes making changes and reviewing them often.
You don't need to be a tech or marketing genius to make a good on page SEO plan. You need to know who you're talking to stick to your plan and be ready to change when things do. With some time and work your Conroe business can move up in the search results. This will bring in more customers and new business chances.
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