Houston is a big city with different neighborhoods and groups of customers. To do well in such a big city businesses need to be seen in their own neighborhoods first. That's when hyper localization is useful. Local SEO helps businesses show up higher in searches that only look in certain areas. If someone types "best coffee shop near me " they should be able to find you if you're close by.
What can you do to improve your local SEO? Using Google My Business (GMB) is the first step. Check that your GMB listing is up to date and interesting. You need to do more than just give your hours and address. Add pictures respond to reviews quickly and keep your post up to date with news and deals. Your profile should accurately show what your business is like.
Don't forget to include keywords that are specific to your area. What do people in Houston have to say? Use those words to help you figure out what to write about. For instance people in Houston might be interested in an article called "Why Our Houston BBQ Reigns Supreme."
Businesses can stay relevant with digital marketing. It's important to know what's going on in a city like Houston that changes quickly. It can make the difference between doing well and just getting by. The point of this blog is to show business owners what Houston's digital world will be like in 202 Let's talk about some important areas where being aware can help you.
Houston is a big city with different neighborhoods and groups of customers. To do well in such a big city businesses need to be seen in their own neighborhoods first. That's when hyper localization is useful. Local SEO helps businesses show up higher in searches that only look in certain areas. If someone types "best coffee shop near me " they should be able to find you if you're close by.
There will always be videos. It's getting bigger though. Businesses in Houston need to get on this trend if they haven't already. It's not about making a viral video it's about telling the story of your brand in a way that makes people want to watch it.
People really enjoy watching short videos. Think of short YouTube videos TikToks or reels that explain things. These formats are simple to understand share and get people involved. They also let you use your imagination. You could for instance post pictures of your restaurant making a dish or a short video showing how to make your best selling items.
Stories are fun. Use videos to tell them. Nothing else can bring your origin story a customer review or a product showcase to life like videos can.
Businesses can stay relevant with digital marketing. It's important to know what's going on in a city like Houston that changes quickly. It can make the difference between doing well and just getting by. The point of this blog is to show business owners what Houston's digital world will be like in 202 Let's talk about some important areas where being aware can help you.
Houston is a big city with different neighborhoods and groups of customers. To do well in such a big city businesses need to be seen in their own neighborhoods first. That's when hyper localization is useful. Local SEO helps businesses show up higher in searches that only look in certain areas. If someone types "best coffee shop near me " they should be able to find you if you're close by.
People today want more than just good service they also want good morals. Sustainability isn't just a buzzword it's how you should run your business. In 2024 being eco friendly can help your Houston business stand out from the rest.
Tell people what you're doing to help the environment. Tell your customers if you get your food from local farms or use packaging that is good for the environment. People will trust you more if you are open.
But it's not just about the world around us. Part of ethical marketing is having clear business rules and fair hiring practices. It's about showing that you want to do more than just make money.
Get your audience to help with efforts to be more environmentally friendly. You could hold workshops help clean up the neighborhood or give people points for recycling. It makes your relationship with your audience stronger than just doing business with them.
The UN's Sustainable Development Goals is a great place for businesses to learn how to be more environmentally friendly.
Houston is the energy capital but it's also a busy business hub with a lot of room to grow. Businesses can not only survive but also thrive by understanding and following local digital trends. Local SEO social media engagement video marketing voice search optimization and sustainability are all important parts of your business plan for 202 Listen to what's going on be ready for change and most importantly put your community first in everything you do. Your business won't just keep up it will lead the way.
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