Houston Business Owners: The Role of Video Marketing in Growing Your Business

Knowing how strong video marketing is

The best way to get people's attention is with video content. Why? This is because our brains are wired to respond to sound and movement. A video can tell a story faster and more emotionally than a page of text can. Do you need some proof in the form of numbers? Forbes says that 90% of customers say that video helps them make a decision about what to buy. (https://www.reddit.com/r/socialskills/comments/10h7wuf/does_anyone_feel_like_they_have_a_slow_brain/)

Videos are more than just pretty they're taking over for a reason. Instagram and TikTok are two sites that have shown how powerful video can be for getting people to talk to you. Houston businesses can use this medium to compete not only in their own city but also around the world. If you own a restaurant spa or tech company video marketing can show off what your business stands for in a fun way.

Video is like talking to a lot of people at once. You can't just show off your product or service you have to tell stories teach and talk to people too. People want to connect with brands these days and video lets them see the people who work for the brand. This personal touch is a big reason why people choose you over your competitors. In a way video marketing is more than just the end result. It's all about connecting with your audience.

Writing real content that people can connect with

Being real is the most important thing that makes video marketing work. A lot of people use the word "authentic " but at its core it just means being real. People these days can tell when someone is lying from a mile away. They can tell when something looks fake or forced. That's why the best videos show real people places and stories.

For instance look at the food business. Customers love seeing how food is made from the kitchen hustle to the final masterpiece whether you own a food truck or a five star restaurant. According to a study that Inc.com wrote about millennials trust content created by users 50% more than content created by other people (Eyes Wide Shut Hidden in Plain Sight An In Depth Analysis of ...).

It's not enough to just be honest you also have to be relatable. Let's say you own a bookstore in your area. Instead of just talking about your products make videos about Houston's reading culture show reading clubs or talk about famous authors. People are more likely to connect with brands that share their values or interests. And if you talk to them in their own language without too much fluff they are more likely to listen.

How to make videos that a lot of people will see

Once you have an idea for a video you want people to actually watch it right? This is where optimization comes into play. Let's break it down. Optimization isn't just about getting a good spot on YouTube. Getting your video in front of the right people at the right time is the key.

Let keywords be your guide star. Just like written content videos need SEO. Tags descriptions and those annoying hashtags are still important. They are like breadcrumbs that lead people to your video. Google cares a lot about video. And videos can help your site rank better if you know how to use SEO.

Do you need transcripts and subtitles? Of course they matter too. Not only do they help people who are hard of hearing find your content but they also give search engines more text to look through. It's a good thing for everyone. Business 2 Community says that text that goes with video is a big part of SEO which makes it easier for people to find you (ChatGPTPromptGenius).

Important Metrics to Use to See If You're Successful

So you made some movies. That's awesome! But what now? It's time to think about things carefully. Successful marketers don't just make content they also keep an eye on how it does. Metrics are very important. They tell you what works and what doesn't.

Start with views. How many people are clicking play? But don't be fooled by the big numbers. Next see how long people watch and how interested they are. Are people staying until the end or leaving before the end? You can find out these things using Google Analytics and YouTube's own metrics.

The next thing is the click through rate (CTR). This tells you how well your video makes people take action. Are they signing up for your email list or going to your website? Last but not least watch how much people share on social media. If people share your content it means they really like it.

These tips can help small businesses save money.

Are you worried about how much it will cost? You're not alone. Many small business owners are afraid to use video marketing because they think it costs too much. But remember that it doesn't have to be. You don't need a lot of equipment to make interesting videos just a smartphone and some creativity will do. Begin with small things.

Make use of user generated content. To be honest your customers give you some of the best things to write about. Ask for reviews or hold contests. A lot of people will be happy to talk about how great you are which can save you a lot of money on production.

And cloud based video editing tools like Canva and Animoto are easy to use and cheap ways to make your videos look more professional without spending a lot of money. Freelancers charge a lot less than agencies do for editing which is great for more complicated needs. You can find good workers on sites like Upwork and Fiverr.

Think of it this way the money you save now can go toward boosting posts or making Instagram ads that are only seen by people in Houston. In the world of video a small amount of money spent wisely can go a long way.

In Houston which is a busy city you need more than just a good product or service to stand out. It needs to be seen real and have a plan. Video marketing gives you all of this and more. It's time to grab that camera. The world or at least Houston is waiting to hear from you.