Voice search is no longer a new idea. Smart speakers and voice enabled smartphones are now in almost every home and pocket so it's important to make sure your website works well with voice search. Why? This is because people talk and type in different ways. You might type "best cafes NYC " but when you talk you might say "What are the best cafes in New York City?"
Understanding and using this difference can give businesses an edge. Because voice search tends to favor local businesses local search engine optimization (SEO) is more important than ever. Make sure your Google My Business information is up to date and use keywords that are important to your area. Make sure that the FAQs section of your website is full of useful information and uses natural language that sounds like questions people would ask when they search with their voice.
Statista says that by 2024 about 55% of homes will have a smart speaker. This means that shopping and finding things in your area with your voice could be very popular. Don't just follow this trend be the one who starts it. By learning the ins and outs of voice search businesses can make sure that when someone nearby asks their device what's good they are the answer.
When the cold goes away and the flowers bloom it's not just nature that comes back. Companies are also getting ready to start a new cycle of growth. If you want to stay ahead of the game as spring 2024 approaches you need to keep up with the latest trends in digital marketing. But what trends should businesses really watch out for? These five digital marketing trends are going to be very important this spring.
Voice search is no longer a new idea. Smart speakers and voice enabled smartphones are now in almost every home and pocket so it's important to make sure your website works well with voice search. Why? This is because people talk and type in different ways. You might type "best cafes NYC " but when you talk you might say "What are the best cafes in New York City?"
When the cold goes away and the flowers bloom it's not just nature that comes back. Companies are also getting ready to start a new cycle of growth. If you want to stay ahead of the game as spring 2024 approaches you need to keep up with the latest trends in digital marketing. But what trends should businesses really watch out for? These five digital marketing trends are going to be very important this spring.
Voice search is no longer a new idea. Smart speakers and voice enabled smartphones are now in almost every home and pocket so it's important to make sure your website works well with voice search. Why? This is because people talk and type in different ways. You might type "best cafes NYC " but when you talk you might say "What are the best cafes in New York City?"
It used to seem like augmented reality (AR) was something from a science fiction movie but now it's a useful tool for businesses that want to make their customers' lives better. AR links the real world with the digital world letting customers have interactive and immersive experiences. For instance AR lets people try on clothes in the fashion industry and stage their homes virtually in the real estate industry.
Companies that use AR can let customers "try before you buy" from the comfort of their own homes. Some makeup companies already let people see how a lipstick color looks on their face through their phones. Furniture stores let people see how a couch will look in their living room without having to do anything else.
Investing in AR can greatly improve the customer experience by letting them interact with and personalize things in ways that static images or even videos can't. It's not just about cool tech it's also about making it easier to make choices. Researchers have found that marketers who use immersive technologies get people to pay attention to their ads much more often.
As AR becomes easier to use it will probably become a big part of digital marketing plans. Businesses that are willing to change can not only keep up but also set the pace for using technology to make customer experiences even better.
It's now spring 2024 which means new chances. Companies that stay ahead of these digital marketing trends not only get people's attention but they also keep them interested and loyal. Your business can grow if you are open to change change your plans and put the customer first. That's a good strategy to bet on in a market that is always changing.
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
