When you make a logo in Texas you need to know where it is. Texas isn't just a dot on a map it's a place with a lot of history and culture. From Austin's strange mix of styles to the huge ranches in the Panhandle Texas has a vibe. Your logo should speak that language even if it whispers. But how do you do that?
Consider colors and what they mean. People in the area might like colors like burnt orange sky blue and even black and white. Stars longhorns and desert plants are all classic things that might seem overused but they can still make a difference if you use them right. The secret is to combine them with who you are instead of just copying what's out there. Remember that the goal is to make things new again. And don't forget how strong simple things can be. Less is often better.
Companies like YETI Drinkware Hard Coolers Soft Coolers Bags and More have done a great job of getting the Texas feel. They were able to bottle the spirit of outdoor adventures and tough resilience through careful design. When you see a brand's roots in its logo think about how you can fit your story into this bigger story while still being true to your brand and this state that is bigger than life.
Let's look at your brand more closely now. Think of your business as a person. Do they like to sit on the porch with a glass of iced tea and relax or do they like to flirt with people at Dallas Mavericks games? You need to know what your brand's personality is in order to make a logo that fits.
Ask the same kinds of questions you would on a first date. What do you have faith in? What makes you laugh or annoys you? This may sound a little weak but it's very important. The logo of a brand should show off its personality in every way.
Nordstrom for instance is all about helping customers and style. Their logo is simple but it doesn't scream style it whispers it. You need to boil down what makes you unique into something that customers can understand right away. Part of the process is getting feedback from stakeholders and if possible customers. Think about how they feel about your brand. Use that information but stick to your plan.
People don't want a logo that looks old do they? But being modern doesn't always mean being in style. It doesn't take long for trends to go out of style. You want something that will still look nice in ten years just like it does now. Being current while also honoring eternity is the key.
How do you go about doing this? Keep things clear and even. People will forget a design that is too busy. The best lines and shapes are those that fit together and cut through the noise. For instance Southwest Airlines uses a heart to show care and community and Apple uses a simple bitten apple in their logo. It's nice warm and easy to see from 35 000 feet.
And don't be afraid to use new design tools like negative space or logos that mean two things. Not only do they make the piece look modern but they also make people want to look at it longer to figure out what it means. Make sure your designs work on a lot of different devices by testing them on both print and digital platforms. A logo that doesn't mean anything when you make it smaller or pixelated won't help you.
The people who live there know it best. If you want to make a logo that fits Texas it can be very helpful to work with a designer who knows the state well. They know things you don't and really get the culture in a way that can't be faked.
Look at a designer's past work to see how they've shown the personalities of other brands. Texas is like a tapestry so choose someone who can easily weave your brand into it. Keep in mind that working together is like being in a business partnership. You should listen to what they have to say but stick to your plan.
You might want to look for designers who have worked in a lot of different parts of Texas. Dallas has a very strong economy but businesses are also doing well on the East Side of Austin. There may be designers in each community who focus on that small detail whether it's a well known place or a hidden gem.
You don't just make a logo and then forget about it. Like a living thing it should change and grow with your business and its goals. Try out the design you think is perfect. And then do it again.
Get feedback along the way. Talk to customers coworkers and employees about how they feel. You can do this in person or online. How well does your logo look on a business card compared to an online ad? Is it just as important to have it on your storefront as it is on your avatar on social media?
It's important to stay up to date in a world that is always changing. To stay up to date even big companies like Google have changed their logos a little bit. Try to find ways to make small changes that don't change who you are at your core.
You might also want to use digital editing tools which let you change your brand quickly without having to start over. Moving a line or changing the color can sometimes make a big difference. This way your brand will always feel fresh and alive just like Texas.
To make a logo that represents your brand in Texas you need to capture the heart grit and pride of this huge state. Get to know the culture find out what makes your business unique hire local talent and always keep an eye on the future. Your brand isn't just what you say it is it's also how people see it. The Ultimate Guide to Ridley Scott and His Directing Style | Indie ....
Your logo should tell a story that is as big and exciting as Texas itself where legends are born and raised.
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