Think about it. Who is coming in and out of your doors or looking at your website? If you say "everyone " that's not very helpful. Look at your customer data and break it down by demographics using free tools like Google Analytics.
Are you more likely to serve baby boomers who want things to work or millennials who care about style? You can write things that speak to your audience if you know them. It's all about building relationships. What do they think about at night? People will keep coming back to your site if you write a blog post about how to fix common problems. It gives people faith in you and faith is what keeps businesses going.
It's a lot better than yelling into nothing. You don't want to be that person do you? So ask get involved and pay attention. Polls can be done on social media. Send out email newsletters like those from Mailchimp to get feedback. Find out what your audience really wants not what you think they want.
A good story is something everyone likes. And if you think about it your business is a story in its own right. How did you get going? Why pick Magnolia? Personal stories not only make your brand more relatable but they also help people connect with it on an emotional level.
When you do narrative marketing it's like having a cup of coffee with someone. It's not sales talk it's real talk. Make videos or write blogs that explain why. Did you open your bakery because of a secret recipe from your grandmother? Did something unique happen in your community that made you want to start your consulting business?
The point isn't just to have fun it's also to connect. Share stories of customers who have been happy with your service. Give testimonials—stories of how problems were fixed. Help users make content. Get your loyal customers to tell you about their experiences with your brand. This not only helps your family get to know the community better but it also makes it easier for you to make content.
Oh SEO. People say that Marvel is the bad guy in the world of marketing. It's technical but don't be afraid of it. You could think of it as the special ingredient that makes your store stand out.
You need keywords first. To find high traffic location specific keywords use Google's Keyword Planner Google Keyword Planner. Add these to your content and metadata in a way that seems natural. And always be honest. You might not believe it but the algorithms that run search engines are smarter than you think.
But don't just use keywords. According to Google's Web Fundamentals mobile responsiveness site speed and clean architecture are all equally important. Work closely with a web developer if you need to but don't skip these important steps. Think about how long it would take for someone to find your website. You lose a possible sale when they leave. All that work on SEO was a waste of time.
Your blog post got 100 views then. Awesome! But here's the thing content marketing has to be consistent. It's not a race it's a long run.
Plan out your content so that you can do good work not just any work. You can get started with HubSpot's free template for an editorial calendar. (https://blog.hubspot.com/marketing/marketing-plan-examples). Stay with it even if it's just once a week or every other week.
What makes consistency magical is how it builds up over time. Over time you become a reliable source of information your authority grows and search engines notice.
Doesn't technology change quickly? I don't mean to sound rude but it's great. Don't forget that people are still people even though automation can save you a lot of time. High tech should help not take the place of the personal touch of real relationships.
Answer emails talk to people in a meaningful way and follow up with people who are interested. What if you held a small event at your Magnolia store for the people you serve to get to know them? Events are also a great way to create content. Take pictures of these times and post them on your social media.
Being friendly makes people like you. Encourage people to talk to each other. Go to business meetups in your area. Be the voice or face that people think of when they think of your brand.
Make sure to check in and be real with everything you do. Understand your market make your brand more relatable be open to change and always do what you say you will do. These things will help you do well in the digital market which is very competitive.
That's it! This is your guide to using content marketing to grow your Magnolia small business. It's not a magic formula it's something you learn over time. You will find your place in the market if you give it time and stay true to yourself.
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