
Local SEO is not just a trendy term it's very important especially for small businesses in a big city like Houston. When you work on local SEO you're not just shouting into the digital void. You're talking to the people who live closest to your store and are most likely to come in or order online.
Why should you care? According to a study 46% of all Google searches are for things that are close by (Source Google). Using local keywords and making your Google My Business listing better can make a big difference for your small business.
Start with small steps. Think about the words that best describe your business and where it is. It could be "Montrose organic coffee shop" or "handmade jewelry Houston." And don't forget to look at what other people have said. You might not think that happy customers leaving good reviews can help your online presence more than you think.
Trends in e commerce can change faster than the weather in Houston at times. Small business owners in Houston need to keep up with these e commerce trends if they want to stay in business. There will be a lot to see in 202 You might feel a little lost in the busy world of e commerce and not know which trends to follow. Let's break it down so you can do it like a pro.
Local SEO is not just a trendy term it's very important especially for small businesses in a big city like Houston. When you work on local SEO you're not just shouting into the digital void. You're talking to the people who live closest to your store and are most likely to come in or order online.
As the internet gets older so do the needs of people who shop online especially when it comes to how they can pay. In 2024 you could meet this need by giving people the option to pay later like with Buy Now Pay Later (BNPL).
But what does that mean for you? Customers can buy something and pay for it over time with services like Klarna or Afterpay. Usually there is no interest. People may spend more because they have more options which is good for small businesses.
Even if you're a small business it's important to give people a lot of ways to pay on your website. You want the checkout process to be as easy as possible. It's easier for customers to buy things so they are more likely to come back.
Trends in e commerce can change faster than the weather in Houston at times. Small business owners in Houston need to keep up with these e commerce trends if they want to stay in business. There will be a lot to see in 202 You might feel a little lost in the busy world of e commerce and not know which trends to follow. Let's break it down so you can do it like a pro.
Local SEO is not just a trendy term it's very important especially for small businesses in a big city like Houston. When you work on local SEO you're not just shouting into the digital void. You're talking to the people who live closest to your store and are most likely to come in or order online.
In cities like Houston where people are learning more about how to be eco friendly eco friendly practices aren't going away. In 2024 improving your e commerce site means more than just keeping up with the latest technology and trends. It also means considering how environmentally friendly your business can be.
People especially younger ones are more likely to buy from companies that care about the environment. According to a report from Nielsen 81% of people around the world agree that businesses should do more to protect the environment.
For small businesses in Houston this could mean anything from using packaging that can be recycled to getting materials from nearby sources. Not only do you show that you care about your customers by posting these tips on your social media pages but you also make your brand's story stronger.
You need to do more than just keep up with the latest technology if you want to stay ahead in e commerce. You also need to stay true to the values that make your brand unique while giving your customers a better experience. So Houston let's get on that e commerce wave in 202 Being there changing with the times and doing well in this world that is always changing are all important.