Conroe Business Owners: How to Create Content That Attracts New Clients

Know your audience as well as you know your best friend.

Think of your writing as a conversation with an old friend. You know what they need how they think and how you can help. Business owners in Conroe and everywhere else need to know their customers in order to be successful. You wouldn't use technical language with a baker would you? When you know who you're talking to your message gets through.

First do some good old fashioned research. Do you not know where to begin? Tools like Google Analytics can show you who is coming to your site. Are they using a computer or a phone to look at your site? Do they live in the area or are they from another country? This kind of data changes your content to meet their needs.

Next make it about you. Surveys and feedback forms can help you find out what your audience wants. And listen to what people are saying on social media. There is more to social media than just cat memes. On sites like Facebook and Twitter people talk a lot.

Write your note It's like writing a letter to someone you love.

Now that you know who's on the other side it's time to write your great work. But hold on—before you start typing take a moment to think about what you want to say. Your message is the most important part of your content. That's why you're writing.

Start with your main point. It's the one thing that you want your reader to remember. Your unique service or the cool things your product can do could be what sets you apart. Think of it as the secret that makes Grandma's cookies taste better. It doesn't have to be loud or showy it just has to be true.

Once you get this right everything else will fall into place. Like the parts of a song that come before the chorus. To get your readers interested tell them a story. Share stories real life examples or stories of success. They not only make your content easier to understand but they also make your brand seem more human.

Don't leave home without SEO.

People can only find good content if they can find it. SEO or search engine optimization is what helps with that. Think of SEO as a way for customers to find your business. You have to make sure they get there.

First pick the right keywords. People who might want to hire you are looking for these words. You can find out more about them by using tools like Google Keyword Planner or Ubersuggest. Use these keywords in your writing in a way that sounds natural. This isn't a turkey so don't stuff it with keywords.

Your headings and titles should be clear and useful. They should give you a quick idea of what to expect just like the title of a good book. Also don't forget about meta descriptions. In the world of search engines these short texts are like your elevator pitch.

Give away your stuff like your grandma gives away cookies.

You made the food taste good but how do you get it to people who are hungry? Distribution is the most important thing. If you do it right everyone will want one of your homemade cookies at parties. Sharing your content is the same way.

Start with your own websites. This is where you should start if your website has a blog. Be sure to keep it up to date. People like new things and they come back for them.

What about social media? A lot. Make sure your message is appropriate for each platform. LinkedIn is more for business but Instagram? More like Friday night. You can plan your work and stick to it with tools like Hootsuite.

Listen make changes and do it again a conversation that goes on and on

Making content isn't something you do once and then forget about. It's more like an ongoing conversation where both sides can speak. When you hit publish your work isn't done. It's only just begun.

First pay attention. Use analytics to figure out what works and what doesn't. Your press release might not be getting any attention but that how to article might be. Don't forget to listen to what people are saying about your posts.

Change things based on what you learn. You can always change content just like clay. Fix up the pieces that aren't doing well and keep the stars shining. This is how you stay relevant by trying things and failing.

Most importantly don't be afraid to change your mind if you need to. Your content should change as your business does. Adding new flavors to those old cookies is a good idea because variety is the spice of life.

In the end making content isn't just about getting things done. It's about moving your business forward making connections that last and making your brand the first place people go when they need what you offer. Are you ready to get to work? The table is set and your guests are waiting.