What comes to mind when I say "mobile marketing"? I guess it's smartphones? You are right but it's a little more than that. Mobile marketing is about reaching people no matter where they are usually through the mobile devices they like best. It's like getting them to hear a strong message while they wait for their tacos at Torchy's or walk around Lady Bird Lake. The now is where the power is.
Mobile marketing is a big field. Apps don't just show ads. It has QR codes SMS campaigns websites that work well on mobile devices and more. For example SMS marketing. It might seem old fashioned but Mobile Marketer says that SMS marketing gets an open rate of about 98%. Consider it. There is a good chance that people will see your message.
Also don't forget about phone apps. Do you remember playing Pokémon Go? That game drove adults crazy. Now think about how to get people to interact with your brand in the same way. A simple app for your business could help customers remember you. If you give them something of value they will keep coming back.
Do you remember when you went into a store and saw signs that said "Only for you! It's creepy but it works right? Geolocation is like a magic wand for businesses in the area. Geolocation lets you send people who live near you personalized offers and messages.
Businesses like Home Slice Pizza have gotten really good at adapting to local needs. They know their customers well because they make most of their money from both locals and tourists. If you make deals based on where someone is you can turn people who are just looking into loyal customers. And you know what? I don't feel like I'm pushing you it just feels right.
Let's be real. People will leave your site if it looks like it was made on a phone in the early 2000s. It's not just a good idea to have websites that work on phones and tablets it's a must.
Google's Mobile Playbook says that about 61% of users are unlikely to go back to a mobile site that was hard to get to and 40% will go to a competitor's site instead. That's business leaving your online door.
You know that mobile marketing is important because you've read this far. It's a very important investment for the future of your business.
The change to mobile is quick and can't be undone. If you invest now you won't just adapt you'll do even better. You'll be one of the forward thinkers who keeps up with how people in Austin and around the world talk and eat.
Think about the next group of customers you will have. Millennials and Gen Z use mobile technology all the time. They expect (and often demand) businesses to be on the same digital platforms as them. Mobile marketing isn't just about getting new customers today it's also about making sure you stay relevant and around tomorrow.
It's important to find a balance between mobile marketing and other types of marketing. It's not about getting rid of the old it's about adding the new. Your strategies should change as the digital world does.
Mobile marketing can help your business do well. It brings you and your customers closer together making your business more accessible relatable and most importantly alive.
That's all there is to it Austin business owner. Think about how mobile marketing can help you whether you're looking out over the city from the top of Mount Bonnell or coming up with ideas for your next big business move. Accept mobile and your business will grow.
Websites like Think with Google and Mobile Marketing Association can help you learn more about how to use mobile marketing strategies to grow your business.
By using these ideas in your growth plan you're not just keeping up with the Joneses you're also making your own way in the Austin business world which is always changing and full of life.
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