Web designers are individuals that offer both creative and technical know-how in the construction of websites that function optimally and will rank higher in position in the search engines. With an estimated 87% of consumers surveyed stating they begin their search for products digitally, having a website that is designed and runs efficiently is vital for the functioning of any business.
If you are a complete novice at having an online presence,or you currently have a site that could use a much-needed upgrade, here are a few reasons why you need a web designer to get the job done
Undoubtedly, we live in a time when it couldn’t be easier for just about anyone to have a web presence. For beginners, many platforms currently offer a variety of templates at an economical price. However, remember the old adage that warns, "you get what you pay for."
Cheaper is not always better and can result in your site being somewhat dull and not standing out from the crowd. When employing a professional, such as a web designer, your site will be unique and customized so it will feature everything it will need to make your online business stand out and be successful.
The primary goal of any professional web designer is to build your site from the ground up on a solid foundation so that it can grow and thrive over the years. To this end, the designer will take the extra due diligence to learn about your specific business—its values, where you want it to go, and its principal audience.
Learning these areas will allow the designer to sketch out a roadmap, as it were, that will begin the journey to creating your website—with every step taken allowing them to get that much closer to the end result—the ideas you want to achieve and the accurate projection of your sites image.
Taking these specific steps allow the designer to not only create your site but, at the same time, significantly strengthen your site's online presence. The site will be eye-catching and designed for your business and your marketing strategies.
Everyone knows you can't make a second first impression—so you need to make the first one counts! In the case of an online presence, many of your future customers will garner their first impression of your brand from your website.
With the use of a web designer, you can rest assured that not only will you receive a professional-looking site, but the site will catch the eyes of your visitors from the moment they land on the first page while also giving them a top-notch first impression.
A recent study conducted at Missouri University showed that the participants took less than a second, two-tenths to be exact, from landing on a website page and developing their first impression. That is why you must work with a web designer that can ensure that your website will stand out from the first second.
An eye-catching website is guaranteed to provide both visitors and prospective customers with a top-notch user experience. When the visitors to your site experience a fantastic user experience, they are more likely to revisit your site and potentially become customers.
The primary type of user experience that can often doom most any website is the speed at which the pages load. Most website loading times fall between one and ten seconds, and the longer the load time the better the possibility that a visitor using a mobile device may lose interest and leave. For this very reason, it is crucial that your pages load within a few seconds and do not experience any length of lag time.
Although you may have the most dazzling and impressive website out there, if it is not properly optimized for search engines, such as the ever-popular Google, it will not achieve a high ranking and will end up buried down the list under your rivals.
A web designer understands the ins and outs of SEO and the ever-changing dynamics behind the ranking system. A designer will be versed in ensuring that every aspect of your site—from creation, navigation, and its overall layout of content will give it what it needs to rank highly on the search engines.
Here at Skratch Creative experts in Web Design Houston, we are driven to help your business build the most potent brand possible by using industry-leading technology and marketing strategies. We combine our custom-tailored approach to brand management with award-winningcontent writing to elevate your brand beyond your competition.