Skratch Creative blog

Investment in websites and online marketing by small businesses has increased rapidly over the last five years. Business owners are coming to realize that with the growth of consumers relying on search engines, online marketing can provide low risk, low cost and high returns.

We have become an instant gratification society. A lot of this is due to the convenience of the Internet and how it’s accessible from anywhere, just with a simple search on our mobile devices.

A great deal of online marketing terms can seem like jargon to small business owners. Not only do a lot of these practices seem complicated in theory-but a lack of understanding of what they achieve in practice can make them unappealing for small business owners.

It is important to understand that Google’s fundamental goal is to deliver the most valuable and relevant content for each search query. This too, should be the underlying goal of any SEO strategy.

Shopping cart abandonment is one of the most common roadblocks that retailers experience when trying to increase their sales. According to Web Strategies, 59% of people shopping online will abandon the items in their cart. To reduce the rate of cart abandonment for your online store, try these five tactics.

Ecommerce has, without a doubt, become a highly competitive business environment. There are a lot of businesses in the marketing place.

Improving the level of engagement on your social media channels can be an ongoing and relentless task.

Social media can be a very rewarding marketing channel, but it can often be an elusive domain for small businesses.